03 Apr

Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

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TV feels the heat from Google and Facebook, Big brand pullouts will have had limited impact on YouTube, Publisher Mind Map: ‘We can’t solve latency on our own’,

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In our latest Confession, an advertising vet bemoans the endless search for the next bright, shiny object across the media industry. “It’s newness for newness sake.” Even big, bad TV is feeling the heat from the rise of Facebook and Google. In the latest issue of Digiday magazine, we take a look at how TV is fighting back. Despite the regular drumbeat of the YouTube ads “crisis,” the likely result is not much impact on YouTube once the smoke clears. We just wrapped up Digiday Publishing Summit. We mapped out what’s on the mind of top publishers, from latency headaches to talent shortage to improving the user experience. Industry dominance is usually solved in two ways: either new players emerge or government intervenes. Some in media are now wondering if it’s time for the second option to check the power of Google and Facebook. We take a look at the feasibility of government intervention in the latest issue of Digiday magazine. Subscribe to Digiday Live to listen to the best sessions from Digiday events. Up now: Bloomberg Media CEO Justin Smith’s survival guide for media in the era of duopoly. Subscribe on iTunes or Stitcher: Reminder: The Digiday Brand Summit is on April 18-20 in Charleston, South Carolina. Execs from Walmart, Fender, WeWork, Shinola, Marriott and more will be speaking. Get more info.
 
TLDR Title
 

Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

Jessica Davies

“Markets will always adjust themselves in the right way eventually. We just need to put more value back on the strategy.”

TV feels the heat from Google and Facebook

Sahil Patel

At a time when digital giants Google and Facebook are looking to go head-to-head with TV, TV is starting to clap back.

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Publishers still need to learn how to use their audience data

Sponsored Content Parse.ly

In 2012, Parse.ly CEO Sachin Kamdar predicted that audience data would soon become integral to planning editorial calendars and choosing featured articles for publishers on digital platforms. Over time, publishers indeed began publicly addressing the importance of newsrooms knowing the audience response to their content, which brings us to today. Now, over 80 percent of people have direct access to their digital audience data, but there’s still a gap between having that data and doing something constructive with it. Sponsored by Parse.ly

Big brand pullouts will have had limited impact on YouTube

Ross Benes

Brands and publishers want to get power back from powerful platforms, but at least so far, the damage appears negligible, according to ad tracking data.

Publisher Mind Map: ‘We can’t solve latency on our own’

Digiday Editors

Publishing executives share their candid thoughts about their top concerns, from monetizing on platforms to scaling video.

Measuring reader engagement using social media content

Sponsored Content Crowdynews

Learn how to maximize reader engagement by creating a social-rich environment on your website. Understand how to keep readers who arrive from social on the site longer, measure the effectiveness of these social efforts and realize an uptick of conversions. Sponsored content by Crowdynews.

Will the duopoly face government intervention?

Jeremy Barr

Some say Facebook and Google should be regulated, but a lack of appetite for intervention and more pressing priorities in D.C. are on the duopoly’s side.

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
March 29, 2017
Account Manager & Digital Media Planning Strategist
Talking Points Memo
New York, NY
 
March 27, 2017
Manager, CRM Marketing
TEN: The Enthusiast Network
Bonita Springs, FL
 
March 27, 2017
Manager, Payment/Revenue Optimization, Motor Trend OnDemand
TEN: The Enthusiast Network
Bonita Springs, FL
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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