03 Apr

Big brand pullouts will have had limited impact on YouTube

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How finance brands use Instagram, Confessions of a fashion industry hairstylist: ‘In this world, it’s 100 percent who you know’,

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Brands and publishers want to get power back from powerful platforms after the YouTube fiasco, but at least so far, the damage appears negligible, according to ad tracking data. Agency FCB Seoul’s executive creative director Taejay Lee breaks down three characteristics of Korean creative. From our sister site Tearsheet: Big finance companies are increasingly looking to Instagram to associate their brand with experiences rather than product offerings. From our sister site Glossy: We talk to hairstylist Meli Dee — who has worked in fashion for five years — about what it’s like to work on the photoshoots and fashion shows of Calvin Klein, W Magazine and Nike. Join us at the Digiday Brand Summit in Charleston, South Carolina, between April18-20, and hear from top brands about how they are ensuring that they remain top of mind for consumers — and aren’t late to the party
 
TLDR Title
 

Big brand pullouts will have had limited impact on YouTube

Ross Benes

Brands and publishers want to get power back from powerful platforms, but at least so far, the damage appears negligible, according to ad tracking data.

‘Bali bali’ style: A peek at South Korean creative

Yuyu Chen

Agency FCB Seoul’s executive creative director Taejay Lee breaks down three characteristics of Korean creative.

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Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

How finance brands use Instagram

Suman Bhattacharyya

Big finance companies are increasingly looking to Instagram to associate their brand with experiences rather than product offerings.

Confessions of a fashion industry hairstylist: ‘In this world, it’s 100 percent who you know’

Jessica Schiffer

In our latest installment of Confessions, in which we have an honest conversation with someone about their role in the industry, we talk to Meli Dee — a hairstylist who has worked in fashion for five years — about what it’s like to work on the photoshoots and fashion shows of Calvin Klein, W Magazine and Nike.

Publishers still need to learn how to use their audience data

Sponsored Content Parse.ly

In 2012, Parse.ly CEO Sachin Kamdar predicted that audience data would soon become integral to planning editorial calendars and choosing featured articles for publishers on digital platforms. Over time, publishers indeed began publicly addressing the importance of newsrooms knowing the audience response to their content, which brings us to today. Now, over 80 percent of people have direct access to their digital audience data, but there’s still a gap between having that data and doing something constructive with it. Sponsored by Parse.ly

The Difference Between AdTech and MarTech

Sponsored Content LiveIntent

This video delves into those differences between adtech and martech. We’ll explore how these two technology groups differ beyond the simple distinction of billing structure and examine how this technology has evolved. Sponsored content by LiveIntent.

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Careers Title
 
March 29, 2017
Account Manager & Digital Media Planning Strategist
Talking Points Memo
New York, NY
 
March 27, 2017
Manager, CRM Marketing
TEN: The Enthusiast Network
Bonita Springs, FL
 
March 27, 2017
Manager, Payment/Revenue Optimization, Motor Trend OnDemand
TEN: The Enthusiast Network
Bonita Springs, FL
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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