03 Apr

TV feels the heat from Google and Facebook

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Publisher Mind Map: ‘We can’t solve latency on our own’, Will the duopoly face government intervention?, Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’,

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Even the seemingly untouchable television industry is feeling the heat from Facebook and Google’s rise. In the latest issue of Digiday magazine, we examine how TV is fighting back. Some analysts have speculated the YouTube boycott could have cost Google up to $1 billion. But the impact on YouTube is likely to be negligible once the smoke clears. The Digiday Publishing Summit just wrapped up. Here’s what’s on the mind of top publishers, from latency headaches to talent shortage to improving the user experience. Media observers are wondering if it’s time to check the power of Google and Facebook. In the new issue of Digiday magazine, we look at the feasibility of government intervention. Prioritizing the “new” in digital media is what’s made the industry such a mess, according to an advertising vet who spoke to us as part of our Confessions series.
 
TLDR Title
 

TV feels the heat from Google and Facebook

Sahil Patel

At a time when digital giants Google and Facebook are looking to go head-to-head with TV, TV is starting to clap back.

Big brand pullouts will have had limited impact on YouTube

Ross Benes

Brands and publishers want to get power back from powerful platforms, but at least so far, the damage appears negligible, according to ad tracking data.

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Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

Publisher Mind Map: ‘We can’t solve latency on our own’

Digiday Editors

Publishing executives share their candid thoughts about their top concerns, from monetizing on platforms to scaling video.

Will the duopoly face government intervention?

Jeremy Barr

Some say Facebook and Google should be regulated, but a lack of appetite for intervention and more pressing priorities in D.C. are on the duopoly’s side.

Publishers still need to learn how to use their audience data

Sponsored Content Parse.ly

In 2012, Parse.ly CEO Sachin Kamdar predicted that audience data would soon become integral to planning editorial calendars and choosing featured articles for publishers on digital platforms. Over time, publishers indeed began publicly addressing the importance of newsrooms knowing the audience response to their content, which brings us to today. Now, over 80 percent of people have direct access to their digital audience data, but there’s still a gap between having that data and doing something constructive with it. Sponsored by Parse.ly

Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

Jessica Davies

“Markets will always adjust themselves in the right way eventually. We just need to put more value back on the strategy.”

The Difference Between AdTech and MarTech

Sponsored Content LiveIntent

This video delves into those differences between adtech and martech. We’ll explore how these two technology groups differ beyond the simple distinction of billing structure and examine how this technology has evolved. Sponsored content by LiveIntent.

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Careers Title
 
March 29, 2017
Account Manager & Digital Media Planning Strategist
Talking Points Memo
New York, NY
 
March 27, 2017
Manager, CRM Marketing
TEN: The Enthusiast Network
Bonita Springs, FL
 
March 27, 2017
Manager, Payment/Revenue Optimization, Motor Trend OnDemand
TEN: The Enthusiast Network
Bonita Springs, FL
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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