04 Apr

Why digital advertising is experimenting with blockchain

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The YouTube ad boycott concisely explained, Big brand pullouts will have had limited impact on YouTube,

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A concise explanation on the YouTube ad boycott: “This is by no means just a Google issue or a Facebook issue. The more you control the context the higher the price — agencies and media owners need to make that more clear.” For the latest installment of our Confessions series, we spoke with the head of video at a mid-tier digital publisher about his struggles with ad formats, the balance between quality and quantity, and distributing to platforms. Video-on-demand has touted itself as an alternative to potentially risky brand environments or user-generated content on social networks. But VoD has its own issues, ranging from ebbs and flows in demand, to unsophisticated tech. While there’s no danger of Twitter overtaking Facebook when it comes to scale or publishing priority, Twitter has been bringing in reliable cash for publishers by promoting their videos. Despite advances in technology, publishers still struggle with loading ads quickly because everyone in the supply chain has imperatives that slow down page loads. From figuring out whether tuna is sustainably fished to whether the handbag you bought is counterfeit, blockchain has many uses. Now, a whole host of different companies are using blockchain to track ad impressions in digital media.
 
TLDR Title
 

Why digital advertising is experimenting with blockchain

Shareen Pathak

A swathe of new efforts to use blockchain to solve many of digital advertising’s problems are cropping up in the industry.

How latency emerged as publishers’ worst user-experience headache

Ross Benes

Despite advances in technology, publishers still struggle with loading ads quickly because everyone in the supply chain has imperatives that slow down page loads.

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How Fox Sports uses automation to turn their editorial team into video pros

Sponsored Content Wibbitz

When Mike Foss joined Fox Sports in 2015, the network had a robust television audience but was lacking in the digital department. Foss, tasked with getting the network’s digital content to reach the high bar set by its broadcast work, set to work making Fox Sports go viral. With the help of Wibbitz, a platform that lets Foss’s team easily turn copy into shareable, text-based videos, the network has been able to keep pace with real-time sports events, making the network’s viral dream a reality. Sponsored by Wibbitz

The YouTube ad boycott concisely explained

Jessica Davies

“Media owners are punishing Google to grab spend. Reality is, it’s a huge bit of taboo.”

Big brand pullouts will have had limited impact on YouTube

Ross Benes

Brands and publishers want to get power back from powerful platforms, but at least so far, the damage appears negligible, according to ad tracking data.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software
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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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