04 Apr

Why digital advertising is experimenting with blockchain

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Walmart and Amazon emerge as fashion’s duopoly, ‘It’s strictly a CPM play’: Confessions of a publisher video exec, How finance brands use Instagram,

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A swathe of new efforts to use blockchain to solve many of digital advertising’s problems are cropping up in the industry. It’s been a rough few weeks for Google, as suddenly marketers recognized that their ads were appearing next to extremist content on YouTube. Here’s a primer for those wondering just what the big deal is. Although Walmart has long beat Amazon in overall U.S. apparel and accessories revenue, the mass retailer’s lack of an online fashion presence has made it less of a competitor in that space. In today’s Confessions, a publisher executive shared his struggles with ad formats, distributing to platforms, and the struggle to balance quantity and quality. Amazon just launched Amazon Cash, a way for customers to go to retailers and top up their Amazon accounts with cash at the retailers’ point of sale, our sister site Tearsheet reports. The Digiday WorkLife Awards are showcasing the media and marketing industry’s top employers. Check out the full list of categories here.
 
TLDR Title
 

Why digital advertising is experimenting with blockchain

Shareen Pathak

A swathe of new efforts to use blockchain to solve many of digital advertising’s problems are cropping up in the industry.

The YouTube ad boycott concisely explained

Jessica Davies

“Media owners are punishing Google to grab spend. Reality is, it’s a huge bit of taboo.”

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How Fox Sports uses automation to turn their editorial team into video pros

Sponsored Content Wibbitz

When Mike Foss joined Fox Sports in 2015, the network had a robust television audience but was lacking in the digital department. Foss, tasked with getting the network’s digital content to reach the high bar set by its broadcast work, set to work making Fox Sports go viral. With the help of Wibbitz, a platform that lets Foss’s team easily turn copy into shareable, text-based videos, the network has been able to keep pace with real-time sports events, making the network’s viral dream a reality. Sponsored by Wibbitz

Walmart and Amazon emerge as fashion’s duopoly

Jessica Schiffer

Industry experts believe Amazon’s and Walmart’s endless deals and speedy shipping are bound to outweigh any fashion-related weaknesses in the long run.

‘It’s strictly a CPM play’: Confessions of a publisher video exec

Max Willens

“It’s impossible to have video match every article. No one can have enough staff to do that. You’re chasing your tail.”

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

How finance brands use Instagram

Suman Bhattacharyya

Big finance companies are increasingly looking to Instagram to associate their brand with experiences rather than product offerings.

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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