05 Apr

How management consultancies are charging into programmatic advertising

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The uneviable job of site whitelisters, ‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team,

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It’s no secret management consultancies are competing head on with agencies. Here, we take a look at how this will impact the programmatic landscape: “Will a management consultancy be any more transparent than an internal agency agency trading desk? I’d question this.” “Ego gets in the way of common sense.” A former media consultant laments that legacy publishers’ egos and unrealistic expectations keep them from doing what they have to do to survive. Increasingly publishers are getting traffic from an array of platforms, rather than an over-reliance on a core few. Case in point, The Telegraph now gets one million monthly readers from Google Play Newsstand. “We The Fans,” an eight-part documentary series from ESPN about Chicago Bears fans, is more than just a TV show, says ESPN. Agencies usually maintain a global blacklist, but whitelists are usually client-specific and take more manual work. Shiseido’s acquisition of agency Jwalk not only brings content in-house, but also allows the company to keep up to speed with the dizzying changes in digital.
 
TLDR Title
 

How management consultancies are charging into programmatic advertising

Jessica Davies

“Will a management consultancy be any more transparent than an internal agency trading desk? I’d question this.”

‘Ego gets in the way of common sense’: Confessions of a recovering media consultant

Lucia Moses

A former media consultant laments that legacy publishers’ egos and unrealistic expectations keep them from doing what they have to do to survive.

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The uneviable job of site whitelisters

Yuyu Chen

Agencies usually maintain a global blacklist, but whitelists are usually client-specific and thus require more manual work.

‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

Max Willens

“One of the biggest challenges in retail is getting an audience. But the beautiful thing is, we already have an audience.”

The multiplier effect: Integrating search and social

Sponsored Content Marin Software
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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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