05 Apr

The unenviable job of site whitelisters

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Inside China’s triopoly: How Baidu, Tencent and Alibaba dominate the market, How management consultancies are charging into programmatic advertising, As verification services grow, agencies and publishers duel over who pays,

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Whitelisting is not the most interesting work yet it is becoming more important amid fake news and Google’s ad scandal. We look inside the unenviable job of site whitelisters. Shiseido’s acquisition of agency Jwalk not only brings content in-house, but also allows the company to keep up to speed with the dizzying changes in digital. Meet China’s triopoly: Baidu, Tencent and Alibaba. The increased presence of management consultancies may alter the programmatic advertising status quo. Agencies push verification fees onto publishers that try to account for this by raising CPMs. But publishers’ ability to get advertisers to play along is limited. Fashion collaborations, at risk of becoming oversaturated, have become impossible to escape. In this webinar, learn how you can elevate your analytics and start turning data-driven insights into profits. Sponsored by Theorem.
 
TLDR Title
 

The unenviable job of site whitelisters

Yuyu Chen

Agencies usually maintain a global blacklist, but whitelists are usually client-specific and thus require more manual work.

‘Leapfrogging into the future’: Inside Shiseido’s innovation strategy

Tanya Dua

Shiseido’s acquisition of agency Jwalk not only brings content in-house, but also allows the company to keep up to speed with the dizzying changes in digital.

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Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

Inside China’s triopoly: How Baidu, Tencent and Alibaba dominate the market

Yuyu Chen

Baidu, Alibaba and Tencent have collected terabytes of information about consumers China. They are so dominant over there that they are widely known as “BAT.”

How management consultancies are charging into programmatic advertising

Jessica Davies

“Will a management consultancy be any more transparent than an internal agency trading desk? I’d question this.”

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

As verification services grow, agencies and publishers duel over who pays

Ross Benes

Agencies push verification fees onto publishers that try to account for this by raising CPMs. But publishers’ ability to get advertisers to play along is limited.

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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