05 Apr

‘Ego gets in the way of common sense’: Confessions of a recovering media consultant

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Axios’ Jim VandeHei: ‘The jig’s up’ for publishers worshipping scale, ESPN is thinking beyond TV with ‘special projects’, The Telegraph gets 1 million monthly readers from Google Play Newsstand,

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In our latest Confession, a media consultant says publishers are in dire shape because they’re unwilling to change fast enough. “They made their business for so long where distribution was a cornered or relatively closed market.” Publishers of all stripes are dabbling in e-commerce. Few are putting as much effort into it as BuzzFeed, which is hiring a 12-person team and moving thousands of products in a week. “We’re basically leaving no strategy untested,” said Ben Kaufman, BuzzFeed Product Lab’s head. On this week’s Digiday Podcast, Axios CEO Jim VandeHei weighs in on the limits of scale: “All of us know how to get the most clicks. And because so many people did that, they cheapened their brand, content and audience.” Cord cutting isn’t going away. ESPN is changing how it works with a new multi-platform project, “We The Fans,” that brings together the far reaches of the empire for a new series meant to straddle not just sports and society, but all platforms. Increasingly publishers are trying to draw traffic from many platforms rather than relying on just a few. Case in point is The Telegraph, which now gets 1 million monthly readers from Google Play Newsstand.
 
TLDR Title
 

‘Ego gets in the way of common sense’: Confessions of a recovering media consultant

Lucia Moses

A former media consultant laments that legacy publishers’ egos and unrealistic expectations keep them from doing what they have to do to survive.

‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

Max Willens

“One of the biggest challenges in retail is getting an audience. But the beautiful thing is, we already have an audience.”

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Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

Axios’ Jim VandeHei: ‘The jig’s up’ for publishers worshipping scale

Aditi Sangal

“The jig’s up, they didn’t make more money off of it. Because guess what? Everyone else did it. Laws of supply and demand kicked in, and everyone had tons of inventory, and you’re throwing it through these third parties, that are giving you a penny an ad, and it doesn’t really add up unless you get more and more pageviews. So then you want to do more. the next thing you know, you have something that has no value to the consumer, and so, of not much value as a brand.”

ESPN is thinking beyond TV with ‘special projects’

Sahil Patel

“We The Fans,” an eight-part documentary series from ESPN about Chicago Bears fans, is more than just a TV show, says ESPN.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

The Telegraph gets 1 million monthly readers from Google Play Newsstand

Lucinda Southern

The Telegraph has millions of monthly readers on Google Play Newsstand.

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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