06 Apr

How Sky is pushing beyond TV with more branded social video

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Vox Media: Not the biggest, but that’s OK, ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary,

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Sky is pushing beyond TV with more branded social video. “Doing more at a lower level and with a faster turn around, it becomes a volume versus scale point,” said Jamie West, the broadcaster’s group director of advanced advertising. Mars, the confectionary giant, is one brand who has succeeded in connecting with its audience on diversity issues. Digiday caught up with vp of marketing at Mars, Michele Oliver. The YouTube brand “crisis” is more about PR and negotiations than anything else, many agencies privately admit. And clients share no small burden based on their laser-focus on low costs. Trump is a boon for traffic, but politics remains a no-go zone for many advertisers three months after his inauguration. Vox Media is carving a niche for itself as the scale digital media company that’s not quite at the scale of its competitors but is known for quality. That works to its advantage at a time when many ad buyers are wondering if they’re getting what they paid for. Digiday’s Video Awards Europe is tonight. See if you agree with the judges’ decision on the finalists for Best Social Video category using RealEyes’ emotional intelligence measuring tool.
 
TLDR Title
 

How Sky is pushing beyond TV with more branded social video

Lucinda Southern

With the acquisition of Diagonal View, Sky Sports plans more regular, straight-for-social brand campaigns.

‘They get a lot of PR value’: Agencies say YouTube ‘crisis’ is about negotiations and saving face

Ross Benes

Underneath the facade of moral outrage, agencies recognize that creating a ruckus can be good for PR and negotiating.

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Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

Vox Media: Not the biggest, but that’s OK

Lucia Moses

Vox Media has grown traffic nearly 40 percent in the past two years, but its eight verticals still lack the scale sought by many buyers.

‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Shareen Pathak

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump.

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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