06 Apr

Vox Media: Not the biggest, but that’s OK

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Mashable’s Pete Cashmore: Snapchat is the future of cable TV, ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary, YouTube goes live with $35 internet TV service,

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Vox Media isn’t quite at the scale of its competitors but is known for quality. That works to its advantage at a time when many ad buyers are wondering if they’re getting what they paid for. On its surface, the YouTube ad crisis is about brand safety, but it’s really more about PR and negotiations than anything else, many agencies privately admit. And clients share no small burden based on their laser-focus on low costs. On the latest Digiday Live, Mashable CEO Pete Cashmore spoke about why he sees Snapchat as the new cable TV. “Snapchat is our biggest revenue source on distributed,” he said. “They’re great for publishers.” Trump news may be great for publishers’ traffic, but politics still remains a no-go zone for many advertisers, three months into his administration. After boasting it’s bigger than TV, YouTube is getting into TV. Its new pay service, YouTube TV, just goes to show that the popularity of television clips hasn’t gone away.
 
TLDR Title
 

Vox Media: Not the biggest, but that’s OK

Lucia Moses

Vox Media has grown traffic nearly 40 percent in the past two years, but its eight verticals still lack the scale sought by many buyers.

‘They get a lot of PR value’: Agencies say YouTube ‘crisis’ is about negotiations and saving face

Ross Benes

Underneath the facade of moral outrage, agencies recognize that creating a ruckus can be good for PR and negotiating.

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Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

Mashable’s Pete Cashmore: Snapchat is the future of cable TV

Aditi Sangal

“The incentives have changed in the marketplace, where just being big and focusing on that wasn’t rewarded as highly as being very focused on a more specific demo.”

‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Shareen Pathak

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump.

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

YouTube goes live with $35 internet TV service

Sahil Patel

For $35 a month, YouTube TV gets you 50 channels — and easy ways to watch other videos across YouTube and YouTube Red.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software
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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           

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