07 Apr

Productivity in a pill: Harried agency staffers turn to ‘smart drugs’

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Copyranter: Tech is ruining everything, including advertising, How CNN is getting TV viewers to use its apps, Future Publishing doubled commerce transactions to top 1 million using search data,

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Move over, Adderall. The newest “smart drug” bouncing around ad agency is nootropics, which purports to increase concentration. This week, Copyranter is upset about… tech ruining advertising. In his view, tech promised a utopia and is instead automating the industry out of jobs. Happy Friday. Future Publishing is a UK publishers with plenty of enthusiast titles. It is taking a search data-focused approach to building a strong commerce business. So far, it has seen impressive results, driving over 1 million transaction in the past year. CNN is looking to drive TV viewers to watching video on its app. “It’s about removing as many obstacles as possible that exist between us and our users,” said Alex Wellen, chief product officer at CNN. “That will ultimately showcase the value proposition of being able to watch live TV across multiple devices.” Congrats to We Are Social, which took Best in Show at last night’s first-ever Digiday Video Awards Europe. Check out all the winners. Digiday sister property Glossy takes a look at the enduring peculiarity of the fashion news junket. Despite the clear conflict of interest, the junket — sorry, press trip — lives on. The Home Depot, 360i, Best Buy and Sony will be at next month’s Digiday Programmatic Summit. Reserve one of a limited number of passes today to join them.
 
TLDR Title
 

Productivity in a pill: Harried agency staffers turn to ‘smart drugs’

Yuyu Chen

Agency executive are taking nootropics — supplements that are supposed to have brain-enhancing effect — to improve productivity and get more done.

Copyranter: Tech is ruining everything, including advertising

Mark Duffy

We were promised flying cars, but instead we got retargeted ads that won’t leave us alone. Thanks, Silicon Valley.

Advertisement
 

Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

How CNN is getting TV viewers to use its apps

Sahil Patel

CNN wants to “future-proof” its business, which means getting its existing TV subscribers to spend time on its mobile and TV apps.

Future Publishing doubled commerce transactions to top 1 million using search data

Lucinda Southern

Future Publishing has doubled e-commerce transactions, pulling in ?4.3 million in annual revenue.

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

The multiplier effect: Integrating search and social

Sponsored Content Marin Software
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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS

 

 
 
                                                           
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